With a background in healthcare as a licensed respiratory therapist, the Ghanaian-American dab hand designer delves into the world of fashion with her brand, which offers a diverse range of designs catering to women of all shapes and sizes.
Her fashion line combines elements of couture and ready-to-wear, ensuring that her creations are accessible and affordable to everyone, regardless of their ethnicity or background.
Ijila’s foray into fashion was inspired by her passion for styling and helping others put together fashionable outfits. She became a go-to source for fashion advice, leading her to start her own brand to assist women in revamping their wardrobes.
Rehab Couture officially began in August 2016, initially focusing on ready-to-wear items and working with vendors.
Over time, Ijila expanded her creative direction and introduced her designs into the collection.
Her readiness to showcase her designs on the runway is an opportunity she looks forward to exploring shortly.
Speaking about the future of her brand, Ijila expresses her excitement about bringing her collections to the runway, indicating that she has numerous designs awaiting their moment in the spotlight. Her inclusive approach ensures that everyone can enjoy her creations.
Ijila also collaborates with models, including Nadia Neubert, who serves as the face of Rehab Couture brand, especially at the 2023 Runway International Fashion Awards. Their partnership has led to tremendous exposure for the brand, showcasing its designs to a broader audience.
When asked about balancing her healthcare career, family responsibilities, and her fashion venture, Ijila attributes her ability to time manage and her strong faith as guiding forces.
Her unwavering belief in Christ provides her with the wisdom and strength needed to juggle these roles.
Support from her family and effective time management further assist her in maintaining this balance.
To young women with aspirations similar to her own, Ijila offers a message of inspiration and guidance.
She encourages them not to wait for the perfect moment to start pursuing their dreams, stressing that perfection will come with time and experience.
“Remaining consistent and resilient despite challenges is essential, along with a willingness to learn and remain open to new experiences,” Ijila concluded.
Moreover, Ijila emphasizes the importance of putting one’s faith at the forefront of every endeavor, trusting that with God as a foundation, anything is possible.